The Contemporary Issues in Marketing Essay Example | Topics and Well Written Essays - 4000 words

The Contemporary Issues in Marketing - Essay Example There are thousands of books for marketing in the recent time, but do all of these books say the same thing in a different manner? Or these books are not at all applicable in the real life? Well, this paper reveals the major contemporary issues of these marketing books in a descriptive manner. The great virtue of marketing management is, that it is bound to change and evolve over time, developing newer strategies and theories which may benefit the marketing of products, and ultimately help in improving human lives in the process. Such improvements and evolution of marketing concepts and theories; play a key role in enhancing the quality of our lives by making more and more products and services accessible to us. However, marketing is a huge functional entity which comprise of various branches. The contemporary issues of marketing include the manner in which products and services are marketed, in an ethical manner and the use of technology as a new-age marketing strategy. This paper w ill discuss all the contemporary issues which are important to improve the product. ... This paper will be focusing on all the aspects as well as issues related to contemporary marketing. Furthermore, other critical issues such as the traditional and modern marketing approaches as well as the involvement of the technologies; the ethical aspects of the Marketing are also discussed comprehensively, in this paper. This paper will help the reader to understand the contemporary definition and the approaches of marketing in the modern era. Introduction: There are thousands of books for marketing in the recent time, but do all of these books say the same thing in a different manner? Or these books are not at all applicable in the real life? Well, this paper reveals the major contemporary issues of these marketing books in a descriptive manner. The great virtue of marketing management is, that it is bound to change and evolve over time, developing newer strategies and theories which may benefit the marketing of products, and ultimately help in improving human lives in the proce ss. Such improvements and evolution of marketing concepts and theories; play a key role in enhancing the quality of our lives by making more and more products and services accessible to us. However, marketing is a huge functional entity which comprise of various branches. The contemporary issues of marketing include the manner in which products and services are marketed, in an ethical manner and the use of technology as a new-age marketing strategy. This paper will discuss all the contemporary issues which are important to improve the product. The concept of marketing and its components: Definition: Marketing is an age-old phenomenon and it comprises of various critical